The Crucial Link Between Strong Social Media and Successful Advertising
In the ever-evolving landscape of digital marketing, the connection between social media presence and advertising success is often overlooked. Many marketing agencies jump straight to running ads without addressing a fundamental element – the state of their client's social media pages. Let's explore why this approach could be a red flag and what you can do to ensure your social media is primed for advertising success.
The Red Flag in Marketing Agency Approaches:
When you’re on the hunt for a marketing agency, the initial conversation often sets the tone for a future partnership. A common pitfall is the agency's failure to review and critique your Instagram page. If they praise it without constructive feedback or, worse, overlook it entirely, it's time to raise an eyebrow. Your Instagram page isn't just a platform; it's the bedrock of your digital persona. An agency that overlooks this crucial piece is likely to miss the mark in understanding your brand's essence and advertising needs.
Why Social Media Matters in Advertising:
After over a decade in social media advertising, one truth remains consistent: poor social media presence equals poor advertising results. Your social media is the face of your brand, and advertising is how you introduce that face to the world.
Advertising isn't just about reaching an audience; it's about making a lasting impression. Your Facebook and Instagram pages are often the first things potential clients interact with after seeing your ads. They will scrutinize your pages, assess your professionalism, and decide whether to invest in your services. Incomplete bios, outdated profile pictures, or lack of engaging content can deter potential clients even if your ad catches their eye.
Our Agency Checklist:
Before taking on any client, we adhere to a strict checklist. If we find it lacking, we don't shy away from offering practical tips, rebranding services, or even managing their social media posts. Our approach is to strengthen your social media foundation before launching ads, so that you get the most return on your investment!
Quick Fixes for Your Instagram Page:
Update Your Bio: Clearly list your services, location, and unique selling points.
Choose the Right Profile Picture: Use your logo or a professional headshot if you're a solo entrepreneur.
Include a Booking Link: Make it easy for clients to take the next step with a clear call to action. Highlight any special offers to incentivize them further.
Post High-quality Image/Videos: Rule of thumb if it isn’t high quality - dont post it. You really only need to post 3x a week, so make those posts count
Enhancing your Instagram page is not just a task; it's an ongoing commitment to your brand's digital health. As we prepare to share more insights on elevating your Instagram presence, remember this - a marketing agency that overlooks your social media is overlooking your brand's potential. Don't be afraid to demand better, and if necessary, take your business elsewhere.
XoXo,
Angela & Kathryn