How To Build A Clientele From Scratch As A New Med Spa Owner
Every week, new Med Spa owners in their first few years of business find our business and seek help with marketing.
Some have just purchased their very first location and others have just moved and want to attract their ideal clients in a new city.
They all have the same question: How do I grow my business and get more clients on the books?
To keep your business growing, there are plenty of unique strategies you can try. Whether it’s targeting a specialized service to draw in new clients, offering excellent customer service or enhancing your skillset, there are lots of ways to bring in new clients.
However, We always tell new owners the one thing that will work the fastest
It’s our expertise, and WE LOVE (and maybe am a little bit obsessed) with helping clients get really, really amazing results:
Social Media Marketing
There are a ton of ways you can maximize your social media marketing strategy (Ads being one of the fastest and best ways to get clients) - however today we’re sharing 3 simple marketing tips that are a must-have for this year (and also don’t cost a thing!)!
Don't leave out these essential marketing steps to start your business off with a solid foundation of clients and help it grow into a booming business. Investing time in the right moves now will pay off for years to come!
#1 Google
One of the biggest mistakes we see new Med Spa owners make is wanting to run Social Media Ads (or any ads), without having their foundation down first. Think about it, what do YOU do when you find a new business?
You google it!
So ensuring that your Google My Business page is optimized (name, phone, website, hours, and images) and you have reviews is essential to be successful with marketing.
Remember this: Client reviews are ✨marketing gold✨
The easiest way to start building your reviews is by sending a simple follow-up text message after their appointment to check in on how they are doing and then asking them to write a review after they have given you a positive response.
Clients often won’t leave a review on their own so it’s important to have control over the process, instead of waiting for clients to do it on their own.
#2 Put out high-quality content on Social Media (and reuse it as needed!)
Content creation doesn't have to be overwhelming! With just 3 weekly posts, you can make a huge impact. Get creative and maximize your content strategy with ease - it really is easy we promise!
Here are some super simple content ideas that won’t take you more than 15 minutes to post on your Instagram, Tiktok, and Facebook:
Before and After photos
Reels/Videos/Photos of a treatment
Educational/Infographics you make on Canva
Highlight staff qualifications and any awards you've won
Client Testimonials
FAQ Video/Post
Showcase a day in the life or a behind the scenes
Remember, in order to create a healthy following online that can turn into bookings at your Med Spa, you need to put out original content regularly.Creating content will:
Help you get more eyes on your Instagram, Facebook, or Tiktok content
Show you off as the expert in your field
Build new audiences
Create stronger bonds with your existing clients as they begin to know and trust you
Get you found on Google by people who search for you or your business
#3 Make Contacting You & Finding Your Website Easy
It’s important not to lose sight of why you’re working so hard on developing and maintaining your online presence: to, eventually, convert clients.
Here are the best ways for you to utilize your Social Media profiles to make sure your potential clients know how they can get in touch with you and make an appointment
Instagram - Link your website and address (or greater area you serve) in your bio, and include a “Contact” button for your phone number and email.
Facebook - When first setting up your business page, you’ll be prompted to enter your clinic’s address, contact information, and hours. There’s also an “About” section and a “Contact Me” call-to-action button that you need to include.
We know contact info seems like an obvious thing to include, however, it can get overlooked, but it’s one of the most vital pieces that will help get you more bookings! So make sure interested potential clients can easily reach out and have all the details they need.
Don’t forget every step forward brings you closer to success!
Whenever you feel discouraged about where to start, remember this: just start with this 3 simple list. You won’t regret it. You’ll grow, you’ll learn, and you’ll realize online marketing isn’t nearly as scary as you think it is.
P.S. If you’d like a done-for-you solution to generate more patients at will, schedule a call with us to see if we can help you.
Our clients are currently generating a 3-5X return on investment within the first month.