Is Hiring a Marketing Agency Worth It?
Perhaps you've been thinking about hiring a marketing team, but not quite sure if it'd be worth it.
You've heard stories (sadly, there are some bad marketers out there), not sure of the financial investment, and think maybe you could even do it yourself?
Let's explore the options:
Option 1: Not Running Ads at All
This is a fine option if you are busy and happy with where you're at. Your books are full, either as a solo or small team, and you're making enough to be content and don't need to do anymore. In this case, keep cruising!
But - if you have gaps in your schedule, or want more personal freedom as a result of more income coming in (growing a team, more bookings = more money and better quality of life), the best way to do that is to run ads.
Option 2 -- A "Do It Yourself" Ads or Marketing Programs
If you were to run your own ads, there is a significant time investment required to learn how to do it right.
The question is - do you really want to do that? The amount of time it takes to master something new cannot be done in a simple online course in a few weeks. The results a newbie gets will aways be worse than the expert... so is the ROI really there?
We've seen the data of the The DIY marketing programs where they teach you how to launch your own med spa ads. The verdict is in:
<< The monthly fee is only 1/3 less than hiring an expert to do ALL if it for you, and the results of DIY are about 5-10x worse. 🙈 . >>
Basically after 2 months, you're losing money. Not to mention the other "costs" involved -- the mental burden of it all and your time -- to learn, manage it, troubleshoot and stay on top of it.
Option 3 -- Hire a Seasoned Marketing Team
While it is an investment, it goes towards growing your business (which, will continue to pay you back mo/mo and year/year... ) but it also offers you the mental freedom of not having to deal with it. You focus on your zone of genius and you let the marketing nerds do their thing.
If you hire a good team, you should see a return on your investment very soon. Our clients typically see 3-5x with the first 2 months.
You have more time, more business, and now…. more revenue.
The choice is yours.